Documents before scope
- Scope is proposed only after the documents in force have been read.
- Fees follow the reading, never precede it.
We understand the business first, then use law where it creates real value
MASAR Business Legal Advisors is a business-focused law firm advising companies on matters that affect revenue, operations and commercial risk — from contracts, credit and projects to negotiation, disputes and enforcement.
From Practice to the Way We Work
The firm is led by a practising lawyer active since 2012, with hands-on experience in negotiation, civil and commercial disputes, and matters that require several legal and commercial tracks to move at the same time.
That experience shapes how MASAR approaches disputes: negotiation is not treated as weakness, and litigation is not treated as the first proof of strength. Each route is used when it serves the client’s commercial objective and protects its legal position.
The Questions We Start With
Before choosing a procedure, we usually need four answers: what does the company need to preserve, what can be proved now, where does real leverage sit, and what will any proposed step do commercially? Those questions determine the management of the file more than the name of the legal procedure. Sometimes the documents need to be rebuilt before negotiation; sometimes the answer is a secured settlement; sometimes immediate action is needed to preserve the right.
Managing the File
We try to give every matter one clear picture: facts, documents, amounts, parties, prior decisions, deadlines and weaknesses before strengths.
That makes negotiation more serious and, where escalation becomes necessary, ensures it is based on a built file rather than a reaction. It also allows the decision-maker inside the company to understand why we recommend a step, what it costs and what the alternative is if it fails.
How We Think
01
We do not assume the contract tells the whole story
We read the signed terms together with conduct, correspondence, approvals, payments and performance.
02
We do not assume having a right means it will be easy to use
We ask whether the right can be proved, enforced and recovered, and at what cost.
03
We do not assume litigation is always the best outcome
We compare time, money, relationships, assets and enforceability.
04
We do not negotiate simply to avoid confrontation
Negotiation is a tool for protecting leverage and achieving a defined result, not for postponing the problem.
05
And when legal action becomes necessary, we act on a file that has been understood and prepared, not on a reaction.
What we hold constant
The commitments that do not change from one engagement to the next.
Advice addressed to a person
- Every note names the clause, what triggers it, and who has to act on it.
Two languages, no translation
- Arabic and English are each drafted in their own language.
- Neither is carried over from the other.
No client work published
- No client, matter or engagement appears on this site or in any material we issue.
Where We Work
We focus on sectors whose commercial mechanics and legal risks we can understand, rather than presenting an unlimited list of legal services.
For us, industry knowledge is not a website label. It is part of the quality of the legal advice.
- 01 Marketing, Media & Content Businesses
- 02 Credit Risk & Commercial Debt Recovery
- 03 Real Estate Development & Construction
- 04 Commercial Centers
- 05 Technology & Software Businesses
- 06 Foreign Investors and Market Entry into Egypt
What You Can Expect from MASAR
Expect us to ask before answering.
To distinguish between a legal right and a commercial decision.
To tell you when negotiation is the better route — and when further negotiation is simply wasting time.
To recognise where legal advice ends and specialist accounting, tax, engineering or technical advice begins.
And to treat the matter as a business decision with legal consequences, not simply a case number.
- 01
A written position, not an opinion
Every engagement ends with a document naming what is sound, what is exposed, and what to correct first.
- 02
A fee fixed to a defined scope
Cost is set against a body of work agreed before it begins, not against time spent.
- 03
One structure, two languages
Arabic and English are each drafted in their own language, so nothing is lost carrying one into the other.
- 04
A structure built to outlast this year
What we write is built to hold through funding rounds, new jurisdictions and a change of shareholder.
His approach is built on a simple principle: a dispute does not eliminate the value of negotiation, and negotiation does not require surrendering legal strength. In many matters, the lawyer’s role is to preserve the client’s ability to choose between several routes, rather than arriving late when only one route remains.
Ahmed Mohamed Hussein Mohamed Aboakl
Managing Partner — MASAR Business Legal Advisors
Ahmed has practised law since 2012, with increasing focus on business-related disputes, transactions, negotiation and legal risk management.
